Digital Marketing

Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business. It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.

Objectives

• Learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk.
• Learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.
• Understand why digital marketing matters today
• Understand changes in the digital landscape
• Learn how to create innovative and impactful content
• Learn how to create and use consumer personas
• Conduct a competitor audit and analysis
• Develop your own digital marketing strategy

Job Opportunities

According to Manipal Global Education Service “With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016″ . Some of the various digital marketing positions available for those seeking a career in this arena:

• Digital Marketing Manager
• Content Marketing Manager
• Content Writers
• Inbound Marketing Manager
• Social Media Marketing Experts/Specialists
• Search Engine Marketers
• SEO Executives
• Conversion Rate Optimizer
• Copy Writers